Alishba Ahkam

Alishba Ahkam

Alishba Ahkam


  •  Address: Sheikhupura Road, Faisalabad - 37610, Pakistan
  •  Phone: +92-41-9230081-85 Ext: 164
  •  Fax: +92-41-9230098
  •  Email:
  • No. of Journal Publications: 2
  • No. of Conference Papers: 0


Ms. Alishba Ahkam PhD Scholar Business Administration (Marketing) working as Lecturer since 2012, has been teaching at NTU and having specialized in Marketing Advartising and integrating Marketing Communication, and Customer Technology Interface. 

  1. MS Marketing
    NUML University, Faisalabad, Pakistan 
  2. MBA Marketing
    University of Agriculture, Faisalabad., Pakistan 
  3. BA
    Punjab University, Pakistan 

internet based business, online consumer behavior, social media, advertising.

  1. developing effective communication skills.
    Pakistan Institute of Management.  (2019)

  1. Lecturer
    NTU Faisalabad (8 years)



Asma Tariq, Mina Kharal, Muhammad Abrar, Alishba Ahkam, Muhammad Saif Ullah Khan, "Solving the Puzzle of Relative Importance of Dividends and Retained Earnings in Stock Valuation: A Case of Karachi Stock Exchange", Theoretical Economics Letters, Vol. , No. , (2020), pp.



Kiran Shehzadi, Muhammad Ahmad-ur-Rehman, Anam Mehmood Cheema, Alishba Ahkam, "Impact of Personality Traits on Compulsive Buying Behavior: Mediating Role of Impulsive Buying", Journal of Service Science and Management, Vol. , No. , (2016), pp.


1 MS/MPhil brand consumer social sharing value and facebook page engagement, mediating role of satisfaction and trust in apparel brands of Pakistan.


2 Bachelor factors effecting on designer studios.