Ms. Alishba Ahkam PhD Scholar Business Administration (Marketing) working as Lecturer since 2012, has been teaching at NTU and having specialized in Marketing Advartising and integrating Marketing Communication, and Customer Technology Interface.
internet based business, online consumer behavior, social media, advertising.
Teaching and Research
Asma Tariq, Mina Kharal, Muhammad Abrar, Alishba Ahkam, Muhammad Saif Ullah Khan, "Solving the Puzzle of Relative Importance of Dividends and Retained Earnings in Stock Valuation: A Case of Karachi Stock Exchange", Theoretical Economics Letters, Vol. , No. , (2020), pp.
Kiran Shehzadi, Muhammad Ahmad-ur-Rehman, Anam Mehmood Cheema, Alishba Ahkam, "Impact of Personality Traits on Compulsive Buying Behavior: Mediating Role of Impulsive Buying", Journal of Service Science and Management, Vol. , No. , (2016), pp.
Alishba Ahkam, "Perceived scarcity outcome expectations and consumer buying behavior in COVID-19: The role of anticipated regret.", 1st International Conference on Management and Social Sciences (ICMSS 2021), Venue: Lahore, (2021)
|1||Master||Measuring challenges and competitive advantage and global denim jeans market analysis.|
|2||Master||Impact of CCTV camera on prevalence the business growth and its limitation in the retail sector of Faisalabad.|
|3||MS/MPhil||brand consumer social sharing value and facebook page engagement, mediating role of satisfaction and trust in apparel brands of Pakistan.|
|4||Bachelor||factors effecting on designer studios.|