Undergraduate Programs

Bachelor of Digital Marketing & Creative Design

1st Semester

Code Course Title Th Lab Total Cr

 

Islamic Studies / Ethics

2

0

2

 

Colors and design fundamentals 1

1

2

3

 

Drawing foundation 1

0

2

2

 

Principles of Management

3

0

3

 

Application of Information and Computer Technologies

2

1

3

 

Microeconomics

3

0

3

FQ-1001

Understanding of Holy Quran-I/Fehm-e-Quran-I

0

1

1

Total Cr. Hrs.

11

6

17

2nd Semester

 

Quantitative Reasoning

3

0

3

 

Ideology and Constitution of Pakistan

2

0

3

 

Functional English

3

0

3

 

Drawing foundation 2

0

3

3

 

Colors and design fundamentals 2

1

2

3

 

Principles of Marketing

3

0

3

FQ-1002

Understanding of Holy Quran-II/Fehm-e-Quran-II

0

1

1

Total Cr. Hrs.

12

6

18

3rd  Semester

 

Digital Tools for Designers (Photoshop, Illustrator)

1

2

3

 

Expository Writing

3

0

3

 

Typography & content creation studio

1

2

3

 

Fundamentals of Accounting

3

0

3

 

Application of AI in Digital Marketing

3

1

3

 

Web Development & SEO

3

0

3

Total Cr. Hrs.

14

4

18

4th   Semester

 

Entrepreneurship

3

0

3

 

Photography

1

2

3

 

Branding & visual Identity Design

1

2

3

 

Online Store Development & Channel Integration

3

0

3

 

Business Communication

3

0

3

 

2D digital animation

1

2

3

Total Cr. Hrs.

12

6

18

5th Semester

 

UI/UX Design for Marketing

1

2

3

 

Creative Advertising (Visual Execution Focus)

2

1

3

 

Macroeconomics

3

0

3

 

Human Resource Management

3

0

3

 

Consumer Behavior

3

0

3

 

Content Marketing/ Performance Marketing

3

0

3

Total Cr. Hrs.

15

3

18

6th Semester

 

Motion Graphics & Animation

1

2

3

 

Content Creation Studio (Advanced)

1

2

3

 

Integrated Studio Project-I (Brand + Campaign Design)

0

3

3

 

Cost Accounting

3

0

3

 

Business Analytics

3

0

3

Total Cr. Hrs.

8

7

15

7th Semester

 

Capstone project

0

6

6

 

Business Research Methods

3

0

3

 

Internship

0

3

3

 

Supply chain Management

3

0

3

 

Video Production & Editing

0

2

2

Total Cr. Hrs

6

11

17

8th Semester

 

Dissertation (Digital Portfolio Development)

0

2

2

 

visual Culture and design theory

2

0

2

 

Operations Management

3

0

3

 

Foreign Language

2

0

2

 

Strategic Management

3

0

3

 

Design Ethics

2

0

2

 

Digital Sales Management

3

0

3

Total Cr. Hrs.

15

2

17

Grand Total

95

43

138

At least 45% marks in the following: a. Intermediate (F.A, F.Sc, I.Com, ICS, etc) or equivalent
b. Three A-Level and Eight O-Levels
Passing the University drawing test is compulsory

At least 45% marks in the following:

  1. Intermediate (F.A, F.Sc, I.Com, ICS, etc) or equivalent
  2. Three A-Level and Eight O-Levels

Merit Criteria:

Admissions to the Design Programs of the University are decided on the basis of candidates’ marks in:

  1. Marks of Matriculation (35% weightage)
  2. Marks of Intermediate - Part 1 (65% weightage)

Note: Applications are entertained on Intermediate Part-I basis and merit would be finalized accordingly. However, the admitted students must meet the basic eligibility criteria of the relevant degree program on the announcement of Intermediate Part-II result failing which admission will be automatically cancelled.

Test: Passing the University drawing test is compulsory.

Seats:

  • Regular = 40
  • Self = 5

Open Merit Fee - 1st Semester

Fee Heads1st Semester Fee (Rs)
Admission Fee (Once at admission) 25,000
Certificate Verification Fee (Once at admission) 2,000
Red Crescent Donation (Once at admission) 50
University Card Fee (Once at admission) 300
University Security (Refundable) 5,000
   
Tuition Fee (First Semester) 87,670
Library Fee (Per Semester) 3,000
Examination Fee (Per Semester) 3,000
Medical Fee (Per Semester) 2,000
Student Activity Fund (Per Semester) 2,000
Endowment Fund (Per Semester) 1,000
Exhibition Fee (Per Semester) 6,000
TOTAL 137,020
Degree Fee (Once in the Last Semester) 5,000

Self Finance Fee - 1st Semester

Fee Heads1st Semester Fee (Rs)
Regular Fee of 1st Semester 137,020
Self Finance Fee Installments (Per Semester) 43,750
TOTAL 180,770

Hostel Dues

Particulars Rupees
Hostel Charges (Per Semester) 25,000
Hostel Security (Refundable) 5,000
TOTAL 30,000
Note:
Limited seats are available only for boys.

Transport Dues

Particulars Rupees
Transport Charges (Per Semester) 12,000
Note:
Transport charges are only for those students who will avail transport facility.

Note:

  1. Tuition Fee will increase @ 2.5% Per Annum in Subsequent Years.
  2. 1/3rd of the Tuition Fee along with Examination Fee will be charged in Summer/Extra Semester.
  3. The Security Deposit is against breakage and/or any other damage caused by the students.
  4. The Security Deposit is refundable within two year after the completion of degree or leaving the University without completion or expulsion from the University. After Two years all the unclaimed securities will be forfeited.
  5. If any student fails to submit semester dues till sixth week from the commencement of semester then the student's admission will be cancelled. Student may sit in mid exam after the payment of re-admission fee of Rs.15,000/- along with semester dues.

 

HEC National Fee Refund Policy

Application for a refund of Fee can be made by completing the appropriate form and submitting the proof of payment.

REFUNDABLE FEE:

Tuition Fee:

The Refund of Tuition Fee is Subject to the following schedule:

TimelinePercentage of Fee
Upto 10th day of commencement of classes 100% fee refund
Upto 15th day of commencement of classes 80% fee refund
Upto 20th day of commencement of classes 60% fee refund
Upto 30th day of commencement of classes 50% fee refund
31st day onwards of commencement of classes No Refund

Note: The timelines for refund of tuition fee are inclusive of the weekends.

Library Fee:

The library/digital library fee is completely refundable.

Transport Fee:

The transport fee is 100% refundable minus (-) the days a student has availed of that facility(es).

Security/Deposit Fee:

This fee is refundable after deductions are made for the damage/loss (if any) caused by the student.

Examination Fee:

The fee submitted as an examination fee is completely refundable.

Fee for Curricular/Co-Curricular Activities:

The Curricular/co-curricular, extra-curricular, fee is 100% refundable minus (-) the days a student has availed of that activity(es).

NON-REFUNDABLE FEE:

Admission Fee and Registration/Application Fee are non-refundable.

Certificate Verification Fee, Card Fee, Red Crescent Fund, Medical Examination Fee, Exhibition Fee and Endowment Fund are also non-refundable.