Dr. Sajjad Ahmad Baig

Dr. Sajjad Ahmad Baig

Dr. Sajjad Ahmad Baig

Associate Professor / Dean FBS

  •  Address: Sheikhupura Road, Faisalabad - 37610, Pakistan
  •  Phone: +92-41-9230081-85 Ext: 264
  •  Mobile: 03004781314
  •  Fax: +92-41-9230098
  •  Email: [email protected] / [email protected]
  • No. of Journal Publications: 104
  • No. of Conference Papers: 11


Biography

Dr. Sajjad  Ahmad Baig is an Associate Professor and Director at Faisalabad Business School, National Textile University Faisalabad, Pakistan. He holds a Doctorate in Total Quality Management from the University of the Punjab, Lahore. Dr. Baig's research focuses on circularity, textile sustainability, TQM, and lean practices, aiming to minimize environmental impact and enhance efficiency through innovative strategies. With over 85 journal articles and five funded research projects, he has made significant contributions to sustainable and quality-driven textile production. Dr. Baig is dedicated to mentoring students and advancing sustainable practices in the textile industry.

 


  1. Ph.D. TQM
    University of Punjab, Lahore, Pakistan 
  2. MS. TQM
    University of Punjab, Lahore, Pakistan 
  3. M.Sc. Fiber Technology
    University of Agriculture, Faisalabad, Pakistan 

 

Total Quality Management

Operation Management

Advanced topics in Management Sciences

Software Project Management

Quality Assurance and Engineering Management

Advance Research Methods

 

Dr. Sajjad Baig is Associate Professor in the faculty of Management Sciences. Currently, He is working as Dean of faculty of Management science. Dr. Sajjad Baig has earned his Doctorate Degree in Total Quality Management from University of the Punjab, Lahore. His main research areas are Total quality Management, Human Resource Management. Principal of management & project management.

Dr. Sajjad baig has been a scholastic researcher whose valuable publications have contributed exceptionally in the discipline of Business and Management. His scholarly peer-reviewed articles, approximately, 34 have been published in the top Journals e.g. Quality & Quantity, Industria Textila, Journal of Managerial Sciences, NICE Research Journal, Materials Science, Journal of Industrial Engineering and Management, Cogent Economics & Finance, Pakistan Journal of Science, Theoretical Economics Letters, International Journal of Information, Business and Management, International Journal of Accounting and Financial Reporting, Business Management Dynamics, Amazonia Investiga, Actual Problems of Economics etc.

His academic profile is remarkable with participation in the exclusive number of International Conferences and Seminars.  Dr. Sajjad Baig has experience of approximately 10 years as a Lecturer, Trainer, Researcher and Management Consultant at National Textile University, Faisalabad, He is an active contender for the enhancement of capacity-building of the students of the public sector university by monitoring and evaluating multifarious research projects. More than Thirty (30) MS, MBA or BBA students have completed their final thesis or projects under his supervision, as a mandatory part of their degree programs.


  1. Generative Ai in HR -Impact and Application of Gen AI
    Boord Infinity (Coursera) (2024)

    Use of Generative AI and HR


  2. Human Resources: Using Metrics to Drive HR Strategy
    Linked in Learning (2024)


  1. Assistant Professor
    National Textile University, Faisalabad (2012 to date)

  2. Director Graduate Programs (FMS)
    National Textile University, Faisalabad (2017 to date)

  3. Chairman
    National Textile University, Faisalabad (2012-2015)

  4. Convener and Member of Different Committees
    National Textile University, Faisalabad (2012-2015)

  5. Research Associate
    I.N.P.M (UNO) (2007-2008)

  6. Assistant manager quality
    Scoutx production Agency Pakistan (2004-2006)


2024

1

Muhammad Ibrahim Shahid, Muhammad Hashim, Sajjad Ahmad Baig, Umair Manzoor, Hakeem Ur Rehman & Fariha Fatima, "Managing supply chain risk through supply chain integration and quality management culture", Supply Chain Forum: An International Journal, Vol. 0, No. 0, (2024), pp.0

2

Sajjad Ahmad Baig, Abdul Ghaffar, Muhammad Khizar Hayat Naeem, "Tourist Commitment to the Environment Under the Preview of TPB-Based Analysis", Supporting Environmental Stability Through Ecotourism, Vol. 0, No. 0, (2024), pp.0

3

Shazia Batool, Mohsin Bashir, Sajjad Ahmad Baig, Ali Raza Shafqat, "Ecotourism Taking Modernity to the Deprived Regions of the World", Supporting Environmental Stability Through Ecotourism, Vol. 0, No. 0, (2024), pp.0

4

Muhammad Hashim, Muhammad Nazam, Sajjad Ahmad Baig, Abdul Basit, Muhammad Usman, Zahid Hussain, Rana Shahid Imdad Akash, "Achieving textile supply chain reliability through risk mitigation: a stakeholders perspective", The Journal of The Textile Institute, Vol. 115, No. 2, (2024), pp.2

5

Muhammad Ibrahim Shahid, Sajjad Ahmad Baig, Muhammad Abrar, "From Rivals to Champions: Evaluating Pakistan's Denim Industry Competitiveness through the GEM Model", Journal of Excellence in Management Sciences, Vol. 3, No. 2, (2024), pp.2

2023

6

Hashim, M., Nazam, M., Baig, S. A., Ali, S. S., & Ahmad, M., "What Is Sustainability? A Layman Perspective. ", Sustainability: Cases and Studies in Using Operations Research and Management Science Methods , Vol. 0, No. 0, (2023), pp.0

7

Khan, Rizwan., Khan, A., Iqbal, S., M Zia-Ur-Rehman., Baig, S. A.,, "Improving Female Entrepreneur through Financial Literacy", Pacific Business Review International, Vol. 0, No. 0, (2023), pp.0

8

Muhammad Mohsin, Sobia Naseem, Muhammad Zia‐ur‐Rehman, Sajjad Ahmad Baig, Shazia Salamat, "The crypto‐trade volume, GDP, energy use, and environmental degradation sustainability: An analysis of the top 20 crypto‐trader countries", International Journal of Finance & Economics, Vol. 28, No. 1, (2023), pp.1

9

Malka Noor Kiani, Muhammad Shahzad Iqbal, Sajjad Ahmad Baig, Nabeel Khalid, Syed Hussain Mustafa Gillani, "Effect of Safety Management and Green Practices on Sustainable Performance of Health Care Organizations", Alhamd Multidisciplinary Research Journal, Vol. 2, No. 2, (2023), pp.2

10

Ibrahim Shahid Muhammad, Hashim Muhammad, Ahmad Baig Sajjad, Nazam Muhammad, "The Moderating Role of Uncertainty Avoidance on Consumer Brand Engagement and Band Loyalty in Virtual Brand Communities", E3S Web of Conferences, Vol. 409, No. 0, (2023), pp.0

11

Sajjad Ahmad Baig, S Gillani, "Examining the role of diversity and inclusion in modern human resource Management: Best practices and challenges", Perspective in Management and Society, Vol. 2, No. 1, (2023), pp.1

12

Muhammad Usman, Asghar Ali, Muhammad Khalid Bashir, Sajjad Ahmad Baig, Khalid Mushtaq, Azhar Abbas, Rimsha Akram, Muhammad Shahzad Iqbal, " Modelling wellbeing of farmers by using nexus of climate change risk perception, adaptation strategies, and their drivers on irrigation water in Pakistan", Environmental Science and Pollution Research, Vol. 30, No. 17, (2023), pp.17

13

Madiha Aslam, Syed Hussain Mustafa Gillani, Muhammad Usman, Fiza Amjad, Sajjad Ahmad Baig, "Impact of internal brand management on brand performance: an empirical investigation of fashion brand", Journal of Promotion Management, Vol. 29, No. 3, (2023), pp.3

14

Abdulazeez Hudu Wudil, Asghar Ali, Khalid Mushtaq, Sajjad Ahmad Baig, Magdalena Radulescu, Piotr Prus, Muhammad Usman, László Vasa, "Water use efficiency and productivity of irrigated rice cultivation in Nigeria: An application of the stochastic frontier approach", Sustainability, Vol. 15, No. 10, (2023), pp.10

15

Umair Manzoor, Muhammad Shahzad Iqbal, Sajjad Ahmad Baig, "Blockchain Technology in Marketing: Potential Applications and Implications", Perspectives in Management and Society, Vol. 2, No. 1, (2023), pp.1

16

Muhammad Usman, Asghar Ali, Joanna Rosak-Szyrocka, Ladislav Pilař, Sajjad Ahmad Baig, Rimsha Akram, Abdulazeez Hudu Wudil, "Climate change and livestock herders wellbeing in Pakistan: Does nexus of risk perception, adaptation and their drivers matter?", Heliyon, Vol. 9, No. 6, (2023), pp.6

17

Sajjad Ahmad Baig, "11 Quality Control and Quality Assurance", Textile Engineering: An Introduction, Vol. 0, No. 0, (2023), pp.0

18

Muhammad Usman, Asghar Ali, Muhammad Khalid Bashir, Magdalena Radulescu, Khalid Mushtaq, Abdulazeez Hudu Wudil, Sajjad Ahmad Baig, Rimsha Akram, "Do farmers’ risk perception, adaptation strategies, and their determinants benefit towards climate change? Implications for agriculture sector of Punjab, Pakistan", Environmental Science and Pollution Research, Vol. 30, No. 33, (2023), pp.33

19

Muhammad Usman, Asghar Ali, Muhammad Khalid Bashir, Khalid Mushtaq, Abdul Ghafoor, Fiza Amjad, Muhammad Hashim, Sajjad Ahmad Baig, "Pathway analysis of food security by employing climate change, water, and agriculture nexus in Pakistan: partial least square structural equation modeling", Environmental Science and Pollution Research, Vol. 30, No. 38, (2023), pp.38

20

Muhammad Hashim, Muhammad Muzummil Sibtain, Saira Yousaf, Sajjad Ahmad Baig, Shahzad Iqbal, Ahmad Shafique, "Online shopping carnivals and Impulse buying behavior: The role of social and psychological drives", International Journal of Business and Marketing Innovation, Vol. 1, No. 1, (2023), pp.1

21

Muhammad Wasim, Saba Mumtaz Khan, Shahzad Iqbal, Syed Hussain Mustafa Gillani, Sajjad Ahmad Baig, "Proactive Voice as an Antecedent of Career Advancement: The Mediation Moderation Analysis", International Journal of Business and Marketing Innovation, Vol. 1, No. 1, (2023), pp.1

22

Babar Ashraf Sheikh, Muhammad Ahmad-ur-Rehman, Zahid Hussain, Sajjad Ahmad Baig, "Big Five Personality Traits and Attitude Towards Augmented Reality Advertisement: Mediating Role of Consumer Attitude and Moderating Role of Brand Image", Qlantic Journal of Social Sciences and Humanities, Vol. 4, No. 3, (2023), pp.3

2022

23

Manzoor, U., Baig, S. A., Hashim, M., Sami, A., Rehman, H. U., & Sajjad, I, "The effect of supply chain agility and lean practices on operational performance: a resource-based view and dynamic capabilities perspective", The TQM Journal, Vol. 34, No. 5, (2022), pp.5

24

Aslam, M., Gillani, S. H. M., Usman, M., Amjad, F., & Baig, S. A. , "Impact of Internal Brand Management on Brand Performance: An Empirical Investigation of Fashion Brand", Journal of Promotion Management, Vol. 29, No. 3, (2022), pp.3

25

Ahmad, M. N., Hashim, M., Nazam, M., Baig, S. A., & Khan, A., "Impact of Consumer Traits, Situational Factors and Variety Seeking Behaviour on Impulsive Buying: Moderating Role Credit Card and Sale Promotions", International Conference on Management Science and Engineering Management, Vol. 1, No. 1, (2022), pp.1

26

Mohsin, M., Naseem, S., Sarfraz, M., Zia-Ur-Rehman, M., & Baig, S. A. , "Does energy use and economic growth allow for environmental sustainability? An empirical analysis of Pakistan. ", Environmental Science and Pollution Research, , Vol. 29, No. 35, (2022), pp.35

27

Maalik, Z., Nazam, M., Hashim, M., Baig, S. A., Shabbir, R., & Hussain, Z. , "Does a greener supply chain lead to enhance organizational performance? Insights from the textile sector of Pakistan. ", Industria Textila, Vol. 73, No. 3, (2022), pp.3

28

Baig, S. A., Rehman, M. Z. U., Naz, A., & Jamil, K., "High core self‐evaluation maintains patient oriented behavior: A motivational model of reward system. ", Journal of Public Affairs, Vol. 22, No. 2, (2022), pp.2

29

Manzoor, U., Baig, S. A., Sami, A., & Sajjad, I., "Lean manufacturing and agile supply chain: a cost-effective approach to enhance the export performance of textile industries.", Asia Proceedings of Social Sciences, Vol. 9, No. 1, (2022), pp.1

30

Manzoor, U., Baig, S. A., Sami, A., & Sajjad, I., "The Impact of Brand Experience, Service Quality, and Perceived Value on Word of Mouth and Repurchase Intentions", In Antecedents and Outcomes of Employee-Based Brand Equity , Vol. 0, No. 0, (2022), pp.0

31

Zia-ur-Rehman, M., Hashim, M., Hakeem-ur-Rehman, Iqbal, S., Baig, S. A., Khalid, Y., & Khan, A. , "Enablers and barriers for adoption of lean system: a mix method approach", International Journal of Productivity and Quality Management, Vol. 35, No. 2, (2022), pp.2

2021

32

Gul, R. F., Liu, D., Jamil, K., Baig, S. A., Awan, F. H., & Liu, M., "Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in Pakistan", Fashion and Textiles, Vol. 8, No. 1, (2021), pp.1

33

Liu, S., Gao, L., Latif, K., Dar, A. A., Zia-UR-Rehman, M., & Baig, S. A. , "The Behavioral Role of Digital Economy Adaptation in Sustainable Financial Literacy and Financial Inclusion", Frontiers in Psychology, Vol. 12, No. 1, (2021), pp.1

34

Naseem, S., Mohsin, M., Zia-UR-Rehman, M., Baig, S. A., & Sarfraz, M. , "The influence of energy consumption and economic growth on environmental degradation in BRICS countries: an application of the ARDL model and decoupling index. ", Environmental Science and Pollution Research, Vol. 1, No. 1, (2021), pp.1

35

Manzoor, U., Baig, S. A., Hashim, M., Sami, A., Rehman, H. U., & Sajjad, I. , "The effect of supply chain agility and lean practices on operational performance: a resource-based view and dynamic capabilities perspective. ", The TQM Journal, Vol. , No. , (2021), pp.

36

Majeed, M. K., Jun, J. C., Baig, S. A., Mohsin, M., Shafaqat, S., & Zia-ur-Rehman, M. , "The Implication of CEO Education, Macroeconomic Factors and Banking Performance in the Context of Pakistan and China", Ilkogretim Online, Vol. 20, No. 5, (2021), pp.5

37

Baig, S. A., Iqbal, S., Abrar, M., Baig, I. A., Amjad, F., Zia-ur-Rehman, M., & Awan, M. U., "Impact of leadership styles on employees’ performance with moderating role of positive psychological capital", Total Quality Management & Business Excellence, Vol. 32, No. (9-10), (2021), pp.(9-10)

38

ur Rehman, M. Z., Malik, E., Baig, S. A., ur Rehman, H., & Hashim, M., "Lean Accounting Awareness: A Qualitative Study on Lean Accounting Perception", International Journal of Management , Vol. 12, No. 6, (2021), pp.6

39

Amjad, A., Ramzan, I., Rafique, R., Chudhery, M. A. Z., & Baig, S. A. , "Least Cost Optimization Scenarios for Pakistan Electricity Market", International Journal of Management , Vol. 12, No. 6, (2021), pp.6

40

Amjad, F., Abbas, W., Zia-UR-Rehman, M., Baig, S. A., Hashim, M., Khan, A., & Rehman, H. U., "Effect of green human resource management practices on organizational sustainability: the mediating role of environmental and employee performance", Environmental Science and Pollution Research, Vol. 28, No. 22, (2021), pp.22

41

Hashim, M., Nazam, M., Zia-ur-Rehman, M., Abrar, M., Baig, S. A., Nazim, M., & Hussain, Z., "Modeling Supply Chain Sustainability-Related Risks and Vulnerability: Insights from the Textile Sector of Pakistan", Autex Research Journal., Vol. 1, No. 1, (2021), pp.1

42

Rehman, M. Z., Razzaq, S., Shafaqat, S., & Baig, S. A. , "Global Review of Financial the Rmometer Practices: The Lean Accounting ", PalArch's Journal of Archaeology of Egypt/Egyptology, Vol. 18, No. 8, (2021), pp.8

43

Zia-ur-Rehman, M., Latif, K., Mohsin, M., Hussain, Z., Baig, S. A., & Imtiaz, I. , "How perceived information transparency and psychological attitude impact on the financial well-being: mediating role of financial self-efficacy", Business Process Management Journal., Vol. 27, No. 6, (2021), pp.6

44

Manzoor, U., Baig, S. A., Sami, A., ur Rehman, H., & Nazam, M., "Evaluating the Impact of Lean Practices and Supply Chain Management Practices on Firm Performance–An Empirical Evidence from Manufacturing Industries", Asia Proceedings of Social Sciences, Vol. 7, No. 1, (2021), pp.1

45

Rehman, H. U., Ahmad, A., Ali, Z., Baig, S. A., & Manzoor, U. , "Optimization of Aggregate Production Planning Problems with and without Productivity Loss using Python Pulp Package", Management and Production Engineering Review., Vol. 12, No. 4, (2021), pp.4

46

Azam, T., Wang, S., Mohsin, M., Nazam, M., Hashim, M., Baig, S. A., & Zia-ur-Rehman, M. , "Does Stakeholder Pressure Matters in Adopting Sustainable Supply Chain Initiatives? Insights from Agro-Based Processing Industry", Sustainability, Vol. 13, No. 13, (2021), pp.13

2020

47

Sajjad Ahmad Baig,Muhammad Abrar, "Understanding Brand Love in Fashion Clothing Online Brand Communities: Moderating Role of Social Identity", Pakistan Journal of Social Sciences, Vol. , No. , (2020), pp.

48

Manzoor, U., Baig, S. A., Usman, M., & Shahid, M. I., "Factors Affecting Brand Switching Behavior in Telecommunication: A Quantitative Investigation in Faisalabad Region. ", Journal of Marketing and Information Systems, Vol. 3, No. 1, (2020), pp.1

49

Nazam, M., Hashim, M., Ahmad, W., & Baig, S. A. , "When Barriers Need Attention: Adoption of Knowledge Management in Sustainable Supply Chain. ", In International Conference on Management Science and Engineering Management. Springer, Vol. , No. , (2020), pp.

50

Nazam, M., Hashim, M., Baig, S. A., Abrar, M., & Shabbir, R. , "Modeling the key barriers of knowledge management adoption in sustainable supply chain. ", Journal of Enterprise Information Management., Vol. , No. , (2020), pp.

51

Manzoor, U., Baig, S. A., Malik, E., & Shahid, M. I. , "Consumer Perceptions of Brands in Pakistan’s Denim Industry. ", Pakistan Journal of Multidisciplinary Research, Vol. 1, No. 1, (2020), pp.1

52

Naseem, S., Fu, G. L., Mohsin, M., Rehman, M. Z. U., & Baig, S. A. , "Semi-Quantitative Environmental Impact Assessment of Khewra Salt Mine of Pakistan: an Application of Mathematical Approach of Environmental Sustainability. ", MINING METALLURGY & EXPLORATION., Vol. Online, No. , (2020), pp.

53

Nazam, M., Yao, L., Hashim, M., Baig, S. A., & Khan, M. K. , "The Application of a Multi-Attribute Group Decision Making Model Based on Linguistic Extended VIKOR for Quantifying Risks in a Supply Chain Under a Fuzzy Environment.", International Journal of Information Systems and Supply Chain Management (IJISSCM), Vol. 13, No. 2, (2020), pp.2

54

Salamat, S., Lixia, N., Naseem, S., Mohsin, M., Zia-ur-Rehman, M., & Baig, SA, "Modeling Cryptocurrencies Volatility Using Garch Models: A Comparison Based on Normal and Student’s T-Error Distribution", Entrepreneurship and Sustainability Issues, Vol. 7, No. 3, (2020), pp.3

55

Baig, S. A., Abrar, M., Batool, A., Hashim, M., & Shabbir, R., "Barriers to the adoption of sustainable supply chain management practices: Moderating role of firm size. ", Cogent Business & Management, Vol. 7, No. 1, (2020), pp.1

56

Manzoor, U., Baig, S. A., Hashim, M., & Sami, A., "Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust. ", International Journal of Entrepreneurial Research, , Vol. 3, No. 2, (2020), pp.2

57

Nazam, M., Hashim, M., Baig, S. A., Abrar, M., Rehman, H. U., Nazim, M., & Raza, A., "Categorizing the barriers in adopting sustainable supply chain initiatives: A way-forward towards business excellence. ", Cogent Business & Management, Vol. 7, No. 1, (2020), pp.1

58

Dr. Muhammad Zia ur Rehman, Muhammad Mohsin, Sajjad Ahmad Baig, ""THE EXCHANGE RATE EXPOSURE AND STOCK PERFORMANCE OF PAKISTAN BANKING INSTITUTION", ", PAKISTAN BUSINESS REVIEW, , Vol. 12, No. 4, (2020), pp.4

59

Mohsin, M., Naiwen, L., Zia-UR-Rehman, M., Naseem, S., & Baig, S. A. (, "The volatility of bank stock prices and macroeconomic fundamentals in the Pakistani context: an application of GARCH and EGARCH models", Oeconomia Copernicana, Vol. , No. , (2020), pp.

60

Mohsin, M., Naseem, S., Zia‐ur‐Rehman, M., Baig, S. A., & Salamat, S, "The crypto‐trade volume, GDP, energy use, and environmental degradation sustainability: An analysis of the top 20 crypto‐trader countries", International Journal of Finance & Economics., Vol. , No. , (2020), pp.

2019

61

Baig, S A.,Hashim, M., Abrar, M., & Mohsin, M., "Effects of Green Marketing on Green Purchase Intentions", The Dialogue, Vol. 14, No. 2, (2019), pp.2

62

Abrar, M., Bashir, M., & Baig, S. A., "Predicting online customer engagement : A case Study of Saeed Ajmal Stores", Journal of Managerial Science, Vol. , No. , (2019), pp.

63

Baig, S A.,Zia-ur-Rehman, M., Jamil, K., Hashim, M., & Iqbal, N,., "Iqbal Impact of Behavioral Biases on firm performance: Mediating Role of Entrepreneurial Innovations", Journal of Managerial Sciences, Vol. , No. , (2019), pp.

64

Wassem, M., Baig, S. A., Abrar, M., Hashim, M., Zia-Ur-Rehman, M., Awan, U., & Nawab, Y., "Impact of Capacity Building and Managerial Support on Employees’ Performance: The Moderating Role of Employees’ Retention. , 9(3), 2158244019859957.", SAGE Open, Vol. 9, No. 3, (2019), pp.3

65

Muhammad, A., Ali, S. A., Amjad, F., & Rizwan, S. , "Innovation is creating competitive advantage: a perspective to improve the organic textile products for business growth", Industria Textila, Vol. 70, No. 2, (2019), pp.2

66

Basit, A., Latif, W., Ashraf, M., Rehman, A., Iqbal, K., Maqsood, H. S., & Baig, S. A. (2019)., "Comparison of mechanical and thermal comfort properties of tencel blended with regenerated fibers and cotton woven fabrics", AUTEX Research Journal, Vol. 19, No. 1, (2019), pp.1

67

Baig, S.A, Usman, M.A., Baig, I.A., & Abrar, M., " Reducing the Risk of Pesticide Residues in the Groundwater: A Case Study of Punjab.", European Online Journal of Natural and Social Sciences, Vol. 8, No. 2, (2019), pp.2

68

Irfan Ahmad Baig, Rai Niaz Ahmad, Sajjad Ahmad Baig, Asghar Ali, "Rural Business Hub: Framework for a New Rural Development Approach in Rain-Fed Areas of Pakistan—A Case of Punjab Province", SAGE Open , Vol. 9, No. 4, (2019), pp.4

69

Baig, S. A., Iqbal, S., Abrar, M., Baig, I. A., Amjad, F., Zia-ur-Rehman, M., & Awan, M. U., "Impact of leadership styles on employees’ performance with moderating role of positive psychological capital.", Total Quality Management & Business Excellence, Vol. 0, No. 0, (2019), pp.0

70

Usmani, M., Sami, A., Baig, S. A., & Irfan, A. , "The Chronological studies of lean and leadership for improvement of organizational performance. ", Journal of Public Value and Administrative Insights, Vol. 2, No. 2, (2019), pp.2

71

Abrar, M., Bashir, M., Safeer, A. A., Shabbir, R., & Baig, S. A., "Pakistani Ready-made Garments Industry Export Competitiveness: Evaluation in The Context of Porter’s Diamond Theory. ", Revista Publicando, , Vol. 5, No. 18, (2019), pp.18

72

Ali, B., Nazam, M., Akash, R. S. I., Hamid, K., Hashim, M., & Baig, S. A. , "Investigating the impact of corporate rebranding on customer satisfaction: Empirical evidence from the beverage industry.", Online, Vol. , No. , (2019), pp.

73

Zia-Ur-Rehman, M., Baig, S. A., Abrar, M., Hashim, M., Amjad, F., Baig, I. A., & Usman, M., "The impact of intellectual capital, organizational capabilities and innovation on firm performance of textile sector: a moderating effect of GSP Plus. ", Industria Textila, , Vol. 70, No. 6 , (2019), pp.6

2018

74

Baig, I. A., Batool, Z., Ali, A., Baig, S. A., Hashim, M., & Zia-ur-Rehman, M., "Impact of women empowerment on rural development in Southern Punjab, Pakistan.", Quality & Quantity, Vol. 52, No. 4, (2018), pp.4

75

Basit, A., Latif, W., Baig, S. A., & Afzal, A., "The Mechanical and Comfort Properties of Sustainable Blended Fabrics of Bamboo With Cotton and Regenerated Fibers", Clothing and Textiles Research Journal, Vol. 36, No. 4, (2018), pp.4

76

Latif, W., Basit, A., Ali, Z., & Ahmad Baig, S., "The mechanical and comfort properties of cotton and regenerated fibers blended woven fabrics", International Journal of Clothing Science and Technology, Vol. 30, No. 1, (2018), pp.1

77

Safeer, A. A., Basit, A., Abrar, M., Zia-ur-Rehman, M., Baig, S. A., & Hashim, M. , "Export competitiveness analysis of Pakistan garments industry based on GEM Model. DE REDACTIE, 219.", industria textila, Vol. 69, No. 3, (2018), pp.3

78

Naseem, S., Mohsin, M., Zia-ur-Rehman, M., & Baig, S. A., "Volatility of Pakistan stock market: A comparison of Garch type models with five distribution", Amazonia Investiga, Vol. 7, No. 17, (2018), pp.17

79

Abrar, M., Baig, S. A., Bashir, M., Shabbir, R., & Ayub, M. , "Consumer attitude and purchase intention towards organic textile products", Amazonia Investiga, Vol. 7, No. 17, (2018), pp.17

2017

80

Baig, S. A., Zia-ur-Rehman, M., Amjad, F., Ali, I., Hashim, M., & Yousaf, S. , "Impact of Quality Management Practices on Performance: Moderating Role of Innovation Culture", Managerial Sciences, Vol. 11, No. 3, (2017), pp.3

81

Baig, S. A., Abrar, M., Jamil, K., Amjad, F., & Khan, Z. A, "An Overview of The Impact of Store Image on Private Label Brand’s Prestige with Moderating Role of Perceived Price", Managerial Science, Vol. , No. , (2017), pp.

82

Zia Ur Rehman, M., ul Abidin, Z., Rizwan, F., Abbas, Z., & Baig, S. A., "How investor sentiments spillover from developed countries to developing countries?", Cogent Economics & Finance, Vol. 5, No. 1, (2017), pp.1

83

Hashim, M., Nazam, M., Yao, L., Baig, S. A., Abrar, M., & Zia-ur-Rehman, M. , "Application of multi-objective optimization based on genetic algorithm for sustainable strategic supplier selection under fuzzy environment", Journal of Industrial Engineering and Management, Vol. 10, No. 2, (2017), pp.2

2016

84

Usman, M., Ali, A., Ghafoor, A., Baig, S. A., Hashim, M., & Rehman, M. Z. , "An econometric estimation of post-harvest losses of cut-flowers in punjab, pakistan. , 68(3).", Pakistan Journal of Science, Vol. 68, No. 3, (2016), pp.3

85

Muhammad Abrar, Xinming Deng, Asif Ali Safeer, Abdul Ghafoor, Sajjad Ahmad Baig, "E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review", Journal of Service Science and Management, Vol. 9, No. 3, (2016), pp.3

2015

86

Baig, S. A., Abrar, M., Ali, A., & Ahmad, M. , "Implementation of TQM on higher education in Pakistan", Quality & Quantity, Vol. 49, No. 1, (2015), pp.1

87

Baig, S. A., Zia-Ur-Rehman, M., Saud, E. J., Aslam, T., & Shafique, A. , "Mediating roles of customer satisfaction and customer trust in building brand loyalty. An empirical study in Pakistan.", Business Management Dynamics, Vol. 4, No. 10, (2015), pp.10

88

Saqib, S., Abrar, M., Sabir, H. M., Bashir, M., & Baig, S. A. , "Impact of tangible and intangible rewards on organizational commitment: evidence from the textile sector of Pakistan. , 5(03), 138.", American Journal of Industrial and Business Management, Vol. 5, No. 3, (2015), pp.3

89

Awan, H. M., Siddiquei, A. N., Jabbar, A., Abrar, M., & Baig, S. A., "Internal marketing and customer loyalty: A dyadic analysis. ", Journal of Service Science and Management, Vol. 8, No. 2, (2015), pp.2

90

Hassan, S. Y., Bashir, M., Abrar, M., Baig, S. A., & Zubair, A., "The impact of transformational leadership on employee's creative self-efficacy:The moderating role of cognitive diversity. ", International Journal of Information Business and Management, Vol. 7, No. 3, (2015), pp.3

91

Zubair, A., Bashir, M., Abrar, M., Baig, S. A., & Hassan, S. Y., "Employee’s participation in decision making and manager’s encouragement of creativity: the mediating role of climate for creativity and change", Journal of Service Science and Management, Vol. 8, No. 3, (2015), pp.3

92

Sabir, F., Abrar, M., Bashir, M., Baig, S. A., & Kamran, R., "E-HRM impact towards company's value creation: Evidence from banking sector of Pakistan", International Journal of Information Business and Management, Vol. 7, No. 2, (2015), pp.2

93

Islam, Z., Ali, A., Baig, I. A., Baig, S. A., Hashim, M., & Zia-Ur-Rehman, M. , "Fiscal Imbalances and Interest Rate Change in Pakistan: A Co-Integration Analysis", Theoretical Economics Letters, Vol. 5, No. 5, (2015), pp.5

94

Robina Malik, Sajjad Baig, Zaheer Abbas, Dr Zia ur Rehman, "Bank Peculiar, Macroeconomic Causes and Profitability of Banks: An Evidence from Pakistan", International Journal of Information, Business and Management, Vol. 7, No. 4, (2015), pp.4

95

Waqas Ahmad, Muhammad Sohaib Roomi, Muhammad Ramzan, Muhammad Zia-ur-Rehman, Sajjad Ahmad Baig, "A comparative study on performance of open and close-ended mutual funds in Pakistan", International Journal of Accounting and Financial Reporting, Vol. 5, No. 1, (2015), pp.1

96

Muhammad Mohsin, Muhammad Abrar, Mohsin Bashir, Sajjad Ahmad Baig, "Effect of organizational culture and information technology on innovation: Mediating role of knowledge management process", International Journal of Business and Behavioral Sciences, Vol. 5, No. 2, (2015), pp.2

2014

97

Shabir, M., Abrar, M., Baig, S. A., & Javed, M., "The contribution of workplace incivility and psychological capital toward job stress", International journal of human resource studies, Vol. 4, No. 2, (2014), pp.2

98

Abbas, A., Baig, S. A., Zia-ur-Rehman, M., & Abrar, M. , "Risk Comparison of Karachi Stock Exchange with Next Eleven Countries: A Country Beta Approach.", International Journal of Accounting and Financial Reporting, Vol. 4, No. 1, (2014), pp.1

99

Shabir, M., Abrar, M., Baig, S. A., & Javed, M., "The contribution of workplace incivility and psychological capital toward job stress", International journal of human resource studies, Vol. 4, No. 2, (2014), pp.2

2012

100

Ahmad, I., Farooq, A., Baig, S. A., & Rashid, M. F., "Quality parameters analysis of ring spun yarns made from different blends of bamboo and cotton fibres", Journal of Quality and Technology Management, Vol. 8, No. 1, (2012), pp.1

101

Baig, S. A., Akhter, N. A., Ashfaq, M., Asi, M. R., & Ashfaq, U., "Imidacloprid residues in vegetables, soil and water in the southern Punjab, Pakistan", Journal of Agricultural Technology, Vol. 8, No. 3, (2012), pp.3

2011

102

Shahid Muhammad, Sabir Naveed, Ahmed Ishtiaq, RW Khan, Irshad Muhammad, Rizwan Muhammad, Ahmed Sajjad, "Diagnosis of sub-clinical mastitis in bovine using conventional methods and electronic detector", Journal of Agricultural and Biological Science, Vol. 6, No. 11, (2011), pp.11

2009

103

Baig, S. A., Akhtera, N. A., Ashfaq, M., & Asi, M. R. , "Determination of the organophosphorus pesticide in vegetables by high-performance liquid chromatography.", American-Eurasian Journal of Agriculture and Environmental Science, Vol. 6, No. 5, (2009), pp.5

2008

104

Ahmad, S., Ahmad, I., & Baig, S., "The Effect of Nipper Guage and Drafting Zone Guages at Combing Machine on Yarn Quality Parameters", Journal of Quality and Technology Management, Vol. 4, No. 1, (2008), pp.1


2024

1

Zain ul Abidin, Dr. Muhammad Zia ur Rehman, Dr. Sajjad Ahmed Baig, Yusra Khalid, Nasir Ali, "Unveiling the Complexities of Tourism Financing in Pakistan: A Mixed-Methods", Exploration 12th National Rural Tourism Congress / 7th International Rural Tourism and Development Congress, Venue: Turkey, (2024)

2

: Ayesha Khan, Dr. Sajjad Ahmed Baig, Dr. Zia ur Rehman, Dr. Falik Shear, Yusra Khalid, "Unlocking the Potential of Female Ecommerce Entrepreneurs: Exploring the Determinants of Growth Through Mediating Moderating Models", Exploration 12th National Rural Tourism Congress / 7th International Rural Tourism and Development Congress, Venue: Turkey, (2024)

3

Rabiya Tawab, Muhammad Usman, Dr. Sajjad Ahmed Baig, Abdul Ghaffar, "Assessing the Role of Sustainable HRM in Sustaining the Performance of Textile Manufacturing Industry of Pakistan: Moderating Impact of Internationalization on Sustainable Performance", International Conference of Sustainable Food System, Venue: Faisalabad Pakistan, (2024)

4

Muhammad Tahir Mirza, Dr. Sajjad Ahmed Baig, Muhammad Kazim, "Impact of Knowledge Management Practices on Corporate Sustainable Performance: Evaluating the Moderating Role of Proactive Personality and Mediation Role of Green Creativity", International Conference of Sustainable Food System, Venue: Pakistan, (2024)

2019

5

Hashim, M., Baig, S. A., Amjad, F., Nazam, M., & Akram, M. U., "Impact of Supply Chain Management Practices on Organizational Performance and Moderating Role of Innovation Culture: A Case of Pakistan Textile Industry.", In International Conference on Management Science and Engineering Management, Venue: National Textile University, Faisalabad, (2019)

2017

6

Sajjad Baig, Muhammad Zia-Ur-Rehman, Fiza Amjad, Muhammad Hashim, Irfan Ali, Sharjeel Yousaf, "Impact of quality management practices on firm performance: moderating role of innovation-culture", 3rd ASIA International Conference (AIC 2017), Venue: Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia, (2017)

7

Irfan ali,Waqas Riaz, Sajjad Ahmad Baig, Shahnawaz Saqib, "Evaluating the efficiency of major local governments of Punjab (Pakistan) in revenue generation by using a yardstick approach ", 3rd ASIA International Conference (AIC 2017), Venue: Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia, (2017)

8

Fiza Amjad, Muhammad Zia Ur Rehman, Sajjad Ahmad Baig, Muhammad Usman, and Muhammad Hashim, "Investigating the impact of GSP plus Status: intellectual capital and Firm Performance in Textile Industry of Pakistan", 1st International Conference on Technical Textiles, Venue: National Textile University Faisalabad, Pakistan, (2017)

9

Mahum Hira, Asghar Ali, Muhammad Usman, Sajjad Ahmad Baig, Muhammad Zia-Ur-Rehman and Muhammad Hashim, "Determinants of Garments Sector Exports in Pakistan: An Econometric Analysis", 1st International Conference on Technical Textiles, Venue: National Textile University Faisalabad, Pakistan, (2017)

10

Javaria Tabassam, Asghar Ali, Muhammad Usman, Sajjad Ahmad Baig, Muhammad Hashim and Muhammad Zia-Ur- Rehman, "Export Competitiveness of Pakistan’s Textile Goods to European Union (EU): Constraints and Opportunities", 1st International Conference on Technical Textiles, Venue: National Textile University Faisalabad, Pakistan, (2017)

11

Nawaz, S. M., Farooq, A., & Baig, S. A, "Studies on Cottonized Jute Composite Structures Spun on Ring, Rotor and Air Jet Spinning Systems", Conference on Flax and Other Bast Plants, Venue: Spain, (2017)


Book Title Subject Published Year Publisher
Supporting Environmental Stability Through Ecotourism:Ecotourism Taking Modernity to the Deprived Regions of the World Ecotourism 2024 IGI
Tourist Commitment to the Environment Under the Preview of TPB-Based Analysis Ecotourism 2024 IGI
Textile Engineering:Quality Control and Quality Assurance Textile Engineering 2023 De Gruyter
linear programing: Theory and application Use of excel Solver & python pulp Operational Research 2021 Punjab University Lahore

2020

1 MS/MPhil Impact of Supply Chain Risk on Operational Performance: Mediating Role of Supply Chain Integration and Moderating Role of Quality Management
2 MS/MPhil Effect of Workplace bullying on Work Engagement and Job Insecurity in Textile Industry: Moderating Role of Influence Strategie
3 MS/MPhil Employee Benefits and Employee Performance: Mediating Role of Employee Engagement and Moderator Role of Supervisor Support
4 MS/MPhil The Impact of the Launching new Brands on the Firm's Financial Performance: An Empirical Investigation of the Apparel and Garment Sector of Pakistan
5 MS/MPhil Analysis of Environmental Accounting and Reporting Practices of Listed Companies of Pakistan
6 MS/MPhil Effect of Ethical Leadership on Employee Creativity: Mediating Role of Intrinsic Motivation and Moderating Role of Job Autonomy
7 MS/MPhil Effect of Transformational Leadership on Knowledge Sharing Behavior: the moderating role of core self-evaluation
8 MS/MPhil Assessment of Intellectual Capital on Firm Performance with Mediating Role of Research & Development Expenditures
9 MS/MPhil An Empirical Study of the Factors Affecting Money Management Behavior and Financial Satisfaction of the Individual. Evidence from Pakistan
10 MS/MPhil Effect of supply chain agility and lean practices on export performance
11 MS/MPhil Analysis of Environmental Accounting and Reporting Practices of Listed Companies of Pakistan
12 MS/MPhil Impact of supply chain risk on Operational performance: Mediating Role of Supply chain integration and Moderator Role of Quality management culture
13 MS/MPhil Factors affecting production lead time in apparel industry
14 MS/MPhil Assessment of Intellectual Capital on Firm Performance with Mediating Role of Research of Development Expenditures

2019

15 MS/MPhil The Application of AHP To Identify Factors Influencing Export Sustainability in Textile and Apparel Sector
16 MS/MPhil Employee Benefits and Employee Performance: Mediating Role of Employee Engagement and Moderator Role of Supervisor Support
17 MS/MPhil Effect of Financial Literacy, Female Empowerment and Availability of Microfinance Institution on Business Performance: A Mediated Moderation Model
18 MS/MPhil Impact of Behavioral Biases on Dividend Policy Decision and Corporate Performance: An Empirical Evidence from Pakistan
19 MS/MPhil Social Media Marketing Activities of Apparel Brands on Consumer’s Response And Intentions To Buy: Mediating Role of Brand Equity
20 MS/MPhil Impact of Internal Brand Management on Brand Performance: Moderating role of Perceived Brand Ethicality and Mediating role of Employee Brand Building Behavior
21 MS/MPhil Impact of Overconfidence and Loss aversion on Risk Propensity Behavior and Capital Budgeting Decisions in Nonfinancial Sector of Pakistan
22 MS/MPhil Impact of Knowledge Based HRM Practices on Innovation Performance: The Mediating Impact of Collective Affective Commitment and Intellectual Capital
23 MS/MPhil High Performance Work System and Employee Performance: Mediating Role of Perceived Employability And Moderating Role of Organizational Support
24 MS/MPhil Effect of Earning Management on Corporate Cash Holdings: An Evidence from Listed Companies of Pakistan Stock Exchange
25 MS/MPhil Effect of Green Human Resource Management Practices on Organization Sustainability: Mediating role of Environmental and Employee performance

2018

26 MS/MPhil The Impact of ownership structure on corporate performance: Evidence from Banking Sector of Pakistan
27 MS/MPhil Capacity building to boost employees performance in textile exporting firm of Faisalabad
28 Bachelor The Comparison of Pakistan and Bangladesh Textile Sector
29 MS/MPhil Impact of overconfidence and loss Aversion on Risk Prospenity Behavior and Capital Budgeting Decision in Nonfinancial Sector of Pakistan
30 MS/MPhil A risk Management Approach for Supply chain Sustainability
31 MS/MPhil Impact of Leadership Styles On Employees Performance With Moderating Role Oof positive Psychological Capital: A study of Textile sector of Pakistan
32 MS/MPhil The Role of Financial Literacy and Risk Tolerance: An Analysis of Gender Differences in the Textile Sector of Pakistan
33 MS/MPhil Impact of Merger and Acquisition on Company’s Profitability and Risk
34 Bachelor HR Practices & Employee Productivity: the mediating role of well-being in textile sector

2017

35 Bachelor The Effect Of Store Service Quality and Store Image on Purchase Intention of Private Label Brands of Textile.
36 MS/MPhil Impact of Supply Chain Management Practices on Competitive Advantage and Performance of Textile Sector of Pakistan
37 MS/MPhil Impact of Job Insecurity on counterproductive behavior in textile Industry of Pakistan
38 MS/MPhil The role of commitment-based HR practices & different types of innovation activities in the performance of textile sector of Faisalabad
39 MS/MPhil Impact of quality management practices on firm performance: examining the moderating role of innovation performance: an empirical examination of Pakistan textile sector
40 MS/MPhil Effect of Capacity Building and Managerial Support on the Performance of textile Sector Employees
41 MS/MPhil Consumer Attitude and purchase Intention Towards Organic Textile Products
42 MS/MPhil Impact of behavioral factors on entrepreneurial innovation evidence from Non-Financial Sector of Pakistan
43 MS/MPhil The Effect of Reward System and Core Self Evaluation on Employees Motivation Influencing Patient Oriented Behavior in Health Care Industry, Faisalabad
44 Bachelor The Relationship between Competitive Advantage, Manufacturing Performance and Practices: A n Empirical Study
45 Bachelor Critical Success Factors for E-Commerce in Pakistan
46 MS/MPhil Effect of capacity building and manager support on the performance of textile sector employees
47 MS/MPhil Market overaction; evidence from emerging markets
48 MS/MPhil Impact of HR Practices and Innovations on the Firm Performance: Evidence from Textile Sector Of Pakistan.
49 MS/MPhil Identification of HR Practices to Improve Work Engagement of Medical Staff of Government Hospitals
50 MS/MPhil Assessment of Heuristic Biases Effect on Strategic Decision Making For Organizational Performance

2016

51 Bachelor Analyzing the Effect of Sale Promotion and Advertising on Consumer Purchase Behavior in Garments Sector
52 MS/MPhil Bankruptcy prediction for non-financial firms of Pakistan

2015

53 MS/MPhil Association of exchange rate, interest rate and market risk with accounting variables: an analysis of banking sector of Pakistan
54 MS/MPhil Herd behavior and investor sentiments in stock markets; compassion of developing and developed countries
55 MS/MPhil Determinants of financial performance of commercial banks: a compassion of Islam

2014

56 MS/MPhil Bankruptcy Prediction for Non-Financial Firms of Pakistan
57 MS/MPhil Risk comparison Karachi stock exchange with next eleven countries; a county beta approach

2013

58 MS/MPhil A Comparative Study on Performance of Open and Close Ended Mutual Funds of Pakistan
1
Lean Production Capacity Building for Employees: A Cost Effective and Practical Approach for Enhancing the Export Potential of Textile Sector

Awarding Body: Higher Education Commission of Pakistan
Awarding Year: 2019
Amount: 3

2
Supply Risk Management Model for Improving Textile Supply Reliability

Awarding Body: Higher Education Commission of Pakistan
Awarding Year: 2019
Amount: 2

3
Economy Wide Impact of Energy Component of China Pakistan Economic Corridor (CPEC)

Awarding Body: Higher Education Commission of Pakistan
Awarding Year: 2018
Amount: 1

4
Study the Supply chain management system of Pakistan textile industry

Awarding Body: Higher Education Commission of Pakistan
Awarding Year: 2018
Amount: 1

5
Pakistan: Intellectual Capital, Enterprise Capabilities and Innovation with Potential Moderating Role of GSP Plus

Awarding Body: Higher Education Commission of Pakistan
Awarding Year: 2015
Amount: 3


Member board of studies department of Public Administration
G.C University Faisalabad

Member board of studies of banking and finance department
G.C University Faisalabad.

Member board of studies Nwaz shrif
Agriculture University Multan

Member board of faculty
National Textile University Faisalabad

Dr. Niaz Ahmad Akhtar

Designation: Vice Chancellor  |  Institution / Organization: UET Taxila
Phone: 03218433182 |  E-Mail: [email protected]
Address: UET Taxila |  Country: Pakistan


Dr. Muhammad Usman Awan

Designation: Assistant Professor |  Institution / Organization: University of the Punjab
Phone: +92-42-99230085 |  E-Mail: [email protected]
Address: Institute of quality and technology management, University of the Punjab, Lahore |  Country: Pakistan


Dr. Irfan Ahmad Baig

Designation: Professor |  Institution / Organization: Agriculture University, Multan
Phone: 03336209394  |  E-Mail: [email protected]
Address: Dean faculty of social sciences Nawaz Shreef agriculture University Multan |  Country: Pakistan


Dr Muhammad Ashfaq

Designation: Professor |  Institution / Organization: Institute of Agriculture and resource `economics
Phone: 03006606237 |  E-Mail: [email protected]
Address: Institute of Agriculture and resource `economics |  Country: Pakistan