The NTU-PMYDC Society of Textile Apparel and Merchandising, National Textile University, Faisalabad, organized a training workshop entitled “Empowering Merchandising for Success” on May 16, 2025. Mr. Mehboob Ahmad Shahani (Senior Manager Marketing/Merchandising, Beacon Impex) and Mr. Hafiz Hassnain Akbar (Assistant Manager Merchandising, MTM) delivered lectures on merchandising fundamentals, market trends, product development, brand building, and digital merchandising. The speakers also shared success stories, industry insights, and the best merchandising practices prevailing in the market. Moreover, the workshop focused on empowering merchandising professionals with strategies and tools to drive business success. Furthermore, they discussed data-driven decision-making and sustainability in the textile and apparel sector of Pakistan. Dr. Sajjad Ahmad Baig, Director of Faisalabad Business School, and Dr. Muhammad Usman, Assistant Professor/ Convener TAM Society, thanked the guests for delivering valuable lectures to the students.